Episode 13- How to Build a Rockstar Associate Using the CERT Method

In this episode of Seven Figure Chiro, Dr. Jeff Berard and Kristin dive into one of the most pressing challenges faced by growing chiropractic practices: how to hire, train, and retain high-performing associate doctors. They introduce the CERT Method, a powerful, easy-to-implement system designed to transform new associates into confident, autonomous team players who deliver consistent, high-quality care.

The CERT Method—Communication, Education, Recommendation, Technique—serves as a blueprint to align your associates with your practice philosophy, clinical standards, and patient expectations. Jeff and Kristin walk listeners through each component, sharing real-world experiences, actionable strategies, and the importance of clarity and mentorship.

Whether you're hiring your first associate or refining your onboarding process, this episode offers a proven path to improve patient retention, team culture, and scalability.

Key Takeaways:

• Why associates struggle to match your clinic’s standard without clear systems

• How to assess and improve associate communication and rapport-building

• The critical role of patient education and aligned treatment philosophy

• How to ensure care recommendations match your clinic’s model

• The importance of technique congruence and code utilization

• Implementing the CERT checklist: observation, documentation, and one-on-one feedback

Action Step:Implement the CERT Method with your next associate hire and use the performance review process to build confidence, autonomy, and alignment from day one.