The Million Dollar Question That Can Transform You & Your Team

By Dr. Jeff Berard with Kristin Berard
As featured on the Seven Figure Chiro Podcast

What if every task you did today was worth $1 million?

In this episode of the Seven Figure Chiro Podcast, Dr. Jeff Berard and Kristin explore a powerful mindset shift that has the potential to radically improve performance, team culture, and leadership across any chiropractic practice or business in general. It's all inspired by one key idea: the Million Dollar Question.

Dr. Jeff opens the episode with a compelling story about actor and former NFL player Terry Crews. Before he became a Hollywood star, Crews worked as a janitor after leaving football, a job far from his passion for art and performance. One day, in a moment of reflection, Crews asked himself:

"What if I were getting paid $1 million to sweep this floor, how would I act differently?"

That simple question changed everything for him. It reframed how he saw effort, value, and opportunity. He began putting intentional energy into every task, regardless of its size or significance.

This isn't just a great story. It's a practical tool. Dr. Jeff challenges business owners and team leaders to bring this question into their own offices. Ask each team member:

“If you were being paid $1 million to do your job, what would you do differently?”

Then, have them write it down, privately or as a team exercise. What you’ll likely find is a list of actions, habits, and standards that aren’t currently being met. That list becomes the blueprint for untapped potential and a new personal standard.

This technique works because it's not about reprimanding employees, it's about self-reflection and uncovering what excellence could look like.

Many people want to give 100%, but don’t realize they’re holding back. The Million Dollar Question bypasses excuses like "I’m not the business owner" or "I’m not paid enough" and focuses instead on personal ownership.

Kristin adds that this mindset doesn't just apply in the workplace, it’s just as valuable at home. From the way you maintain your home to how you show up for your family, thinking at a higher standard drives pride, integrity, and long-term opportunity.

Dr. Jeff and Kristin recommend making the Million Dollar Question part of your team development. Ask for those reflection lists and use them to guide coaching conversations, set expectations, and even inspire incentive plans.

They also discuss their experience with bonus structures and why gain sharing, especially on a monthly basis, can motivate more consistently than long-term reward systems. When rewards are too far in the future, the motivation fades. Monthly resets give teams a fresh chance to hit their goals and feel success.

Whether you’re a chiropractor trying to motivate your team or a team member looking to grow within a company, the lesson is universal:

• Act like you already have the job you want.
• Show up like you’re being paid top dollar.
• Hold yourself to the standard that reflects your potential, not just your paycheck.

When individuals embrace that mindset, teams elevate. And when teams elevate, businesses thrive.

Takeaway Question for You and Your Team:
“What would you do differently if you were being paid $1 million to do your job?”

Reflect. Write it down. Then raise your standard.