Integrating PT & Chiropractic: A Multidisciplinary Growth Model
Oct 20, 2025
Episode 23 – Seven Figure Chiro Podcast
Hosted by Dr. Jeff Berard & Kristin Berard
Guest: Dr. Eric Fridline, Director of PT, Midland Sports Rehab
How One PT Became a Catalyst for Clinic Growth
In this episode of the Seven Figure Chiro Podcast, Dr. Jeff and Kristin Berard speak with Dr. Eric Fridline, Director of Physical Therapy at Midland Sports Rehab, about his journey from solo PT to leading a thriving department in a multidisciplinary chiropractic clinic.
Eric’s Unconventional Start
After PT school, Eric wasn’t looking for the typical high-volume clinic experience. Instead, the unique multidisciplinary approach of Midland Sports Rehab drew him in—an environment where chiropractors, massage therapists, and acupuncturists all worked under one roof. Jeff sealed the deal with a golf outing at the local country club, and Eric has been a part of the team ever since.
The Power of Integration
Eric shares how early challenges—being the only PT, learning alone, and navigating interprofessional dynamics—shaped his career. Rather than seeing chiropractors as competitors, he saw collaboration opportunities. This mindset laid the foundation for one of the most effective integrations of chiropractic and physical therapy care.
Staying in Your Lane: The Secret to Collaboration
One recurring theme: mutual respect and professional boundaries. Eric credits the TPI (Titleist Performance Institute) for teaching him the importance of staying in your lane as a provider. With chiropractors handling mobilization and manipulation and PTs focusing on stabilization and rehab, care became more efficient and results-driven.
The COVID Pivot and Explosive Growth
During the pandemic, when healthcare access tightened, Eric and Jeff adapted by offering direct-access, one-on-one care. This shift revealed the strength of their integrated model and created a surge in demand that has only grown.
Why PT Adds Value Beyond Revenue
- Enhances patient outcomes
- Increases practice compliance
- Diversifies revenue streams
- Creates internal referrals and growth opportunities
Leadership & Growing the PT Team
As Director of PT, Eric now leads a growing team of PTs and PTAs. He emphasizes transparency, collaboration, and letting new team members learn through trial and error. The culture has shifted from solo learning to mentorship and shared problem-solving.
Community Impact: School Partnerships
One of the clinic’s most successful initiatives has been partnering with local schools to provide athletic training services. This initiative not only supports student athletes but also builds credibility and serves as a powerful feeder system for both PT and chiropractic services. It’s expanded to middle schools and drawn entire families into the clinic ecosystem.
Scaling a Clinic with Purpose
Dr. Jeff breaks down the business case for hiring a PT over another chiropractor when expanding. With PTs producing predictable revenue, easing compliance issues, and appealing to a broader public audience, they’ve become a strategic asset to any chiropractic business.
Advice for PTs Considering Multidisciplinary Work
Eric encourages PTs to stay open-minded:
“Don’t be afraid to collaborate. At the end of the day, we’re all in this to help people. You’ll grow faster, learn more, and make a bigger impact when you work with other passionate providers.”
Clinical Lessons Learned from Chiropractic
Eric also highlights his growth in reading imaging, spine diagnostics, and care planning—all enhanced by working closely with chiropractors. The integration has made him a stronger, more confident clinician.
Final Thoughts
From humble beginnings to explosive growth, the Midland Sports Rehab model proves that when chiropractors and physical therapists collaborate with intention, the results are transformational—for patients, providers, and the business.
Listen to Episode 23 to hear the full conversation and learn how integrating PT can be your next strategic growth move.
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